Meet our digital marketing team

Putting together a team of experts can be a hit and miss game that most of my clients would rather avoid.

No need to stay up until midnight staring blankly at a screen filled with unknown freelancers who may or may not be able to deliver (that is if you even know where to look in the first place).

That’s why we’ve taken the time, searching high and low, to create a rockstar team of the top experts in digital marketing. Our goal is to help you create a successful online business and with our combined 45 years of experience, we know how to scale your business.

All that’s left for you to do is to do what you do best and bring your gifts to the world.

Ashley Winby


Ashley Winby is the Founder of Win Consulting, self made female entrepreneur, golden retriever lover, and a believer in supporting businesses that have a positive social impact on the world. She is passionate about working with entrepreneurs, creatives and small business owners to create successful online businesses. Her mission is to give her clients the tools, direction, resources and clarity that’s needed to market, grow and scale a successful business. Ashley thrives on collaborating with her clients to bring their ideas into fruition, whether that be a new branded website or new content for a recent blog. Before Win Consulting was born, Ashley completed a degree in Sociology and began her career working in small startups to large Fortune 500 companies in a variety of industries in Silicon Valley. Over the years, she learned that supporting business leaders to be successful is what inspired her and she is now following her dream as the creator of a women owned digital marketing agency!

Ashley Winby, CEO and Founder of Win Consulting
Katrina Mashak, Team Member, Infusionsoft Expert

Katrina Mashak

Infusionsoft Expert

Katrina was employed at Infusionsoft, a powerful CRM program that tracks leads/contacts, manages complex email marketing campaigns, automates customer communications and takes payments online. During her 6 years of employment, she held various roles implementing email campaigns with existing customers as well as direct sales, selling the program to new customers. Her deep knowledge of every functionality within Infusionsoft, makes her a valuable asset to Win Consulting and the clients she serves. Katrina strives to simplify processes and build automated marketing campaigns that increase leads and revenue. She is a powerhouse troubleshooter and detective and will always find solutions to why something isn’t working perfectly.

Kimberly Cooper

Web Developer, Systems Automator, Quiz Builder

Kimberly loves technology and started playing at 3-years-old with a Commodore64 (that’s a really old computer).  She worked internally as a web developer and graphic designer for 16 years before heading out on her own.  She’s not only an expert in creating beautifully branded web and sales pages, but she can build quizzes and other lead-generating magnets that helps increase your mailing lists and sales. Kimberly’s sweet spot is also helping to automate email marketing campaigns and operational processes.

Kimberly Cooper, Team Member, Web Developer, Systems Automator, Quiz Builder
Erika Holley, Team Member, Digital Marketing and Social Media Expert

Erika Holley

Social Media Marketing Manager

Erika has 20 years of experience working in Marketing and over 10 years working in Digital Marketing and in the Social Media Marketing space. She is a subject matter expert on all social media platforms including Facebook, LinkedIn, Google, Twitter and Instagram. She creates strategic and customized social media marketing solutions by carefully identifying all client needs, concerns, and challenges, and then creates creative solutions to both grow and maintain followers, develop brand identity, awareness and an online presence. Erika works collaboratively to reach your brand’s goals by creating monthly content calendars, using marketing strategies to deliver your message in creative ways, and analyzes engagement data to determine which social media strategies work best in order to scale your business. Erika graduated from the Art Institute of Colorado with a Bachelor’s Degree in Business Management & Marketing. We describe Erika as passionate, thorough, honest and driven….and she is also a dog lover and owner of two Great Danes, Harper and Pippa.

Estelle Williams

Web Designer, Tech Troubleshooter

With a 24 year background encompassing I.T. Services, Technical Consulting, Product Management and Website Design, Estelle now specializes in assisting small business owners to launch their web presence without breaking the bank, while ensuring that their website is always maintained to remain as beautifully functional as the day it was launched. She loves to help her clients focus on growing their business, by delivering them websites that they love, and taking on and solving the tech headaches that are inevitable in our digitally distributed world.